For Emily, Whenever I May Find Her

When I first saw this photo of a billboard in New York I thought: Emily, you are my HERO!


But then my hero worship was ruined by this article that explains what was really going on:

"A billboard in LA and New York has gained a lot of attention and buzz recently. The billboard reads: ‘Hi Steven, Do I have your attention now? I know all about her, you dirty, sneaky, immoral, unfaithful, poorly-endowed slimeball. Everything’s caught on tape. Your (soon-to-be-ex). P.S. I paid for this billboard from OUR joint bank account.’ Some viewers thought it was a real personal ad, while others were skeptical. The billboard is actually part of a mystery ad campaign for a new cable TV show. This type of buzz is called viral advertising and allows companies to produce cheaper ads because most of the advertising is created by people talking about the ad and forwarding around the piece on the internet."

I almost wish it were real...