tag:blogger.com,1999:blog-12363045.post8300741429422127777..comments2023-05-16T04:12:46.661-07:00Comments on Two going on twenty.: Dumbing down... coffee?Michelle Auerhttp://www.blogger.com/profile/00782155348130571381noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-12363045.post-13192643963749159482008-07-08T16:21:00.000-07:002008-07-08T16:21:00.000-07:00How sad...I wonder what McGenius thought up that a...How sad...I wonder what McGenius thought up that ad campaign?BLPhttps://www.blogger.com/profile/17440618731597905247noreply@blogger.comtag:blogger.com,1999:blog-12363045.post-72217366802907719842008-06-25T10:57:00.000-07:002008-06-25T10:57:00.000-07:00The point to me is, it's obviously working on some...The point to me is, it's obviously working on some people in America, and this is sometimes called Social Darwinism. <BR/><BR/>It sounds like McCafe's are the 7-11's of Australia (ie; small town, reasonable cup of joe for pennies on the dollar).Snotty McSnottersonhttps://www.blogger.com/profile/06576914604418634060noreply@blogger.comtag:blogger.com,1999:blog-12363045.post-37200410481818481312008-06-23T16:35:00.000-07:002008-06-23T16:35:00.000-07:00Very true - appears they have a very different mar...Very true - appears they have a very different marketing campaign over here. The TV adds over here are basically along the lines of "sit and relax, have a coffee, while your kids are getting hopped up on sugar and fat" or "tune out while your children are running around like little monsters". <BR/><BR/>The other angle they take here is "drop in, grab a quick cup and go - no fuss". Which is Kratzyhttps://www.blogger.com/profile/17133799188109979234noreply@blogger.comtag:blogger.com,1999:blog-12363045.post-14444367422474226262008-06-22T22:34:00.000-07:002008-06-22T22:34:00.000-07:00I tend to agree with you on the consistent cup of ...I tend to agree with you on the consistent cup of joe in a small town. But the point I was making is the fact that their marketers have used the angle that people don't actually enjoy cafe's and that they prefer to watch reality TV and read gossip magazines to education. I wish I could find one on youtube, because they really are silly in the bad way. If they were advertising the cositancy Michelle Auerhttps://www.blogger.com/profile/00782155348130571381noreply@blogger.comtag:blogger.com,1999:blog-12363045.post-85106949550284633982008-06-22T21:27:00.000-07:002008-06-22T21:27:00.000-07:00Sorry to tell you Michelle... The McCafe has been ...Sorry to tell you Michelle... The McCafe has been happening here in Australia for a few years now - pretty much every store has a McCafe attached. It is generally marketed to the "Mums" who don't want to eat the Maccas crap, but will happily let their kids eat there - a little hypocritical but hey.<BR/><BR/>It is relatviely successful as we don't have the Starbucks on every corner that Seattle Kratzyhttps://www.blogger.com/profile/17133799188109979234noreply@blogger.comtag:blogger.com,1999:blog-12363045.post-40936542258530821632008-06-22T11:18:00.000-07:002008-06-22T11:18:00.000-07:00Mel- I think the ads are only in the PNW. They ar...Mel- I think the ads are only in the PNW. They are trying to target Starbuck's "heart" first before going global. <BR/>And Amie, I agree, I would never buy coffee from McDonalds unless I was trapped in middle America with no other choice. (Like when I was in the Minnesota airport and all they ahd to offer were powdered lattes. EW!Michelle Auerhttps://www.blogger.com/profile/00782155348130571381noreply@blogger.comtag:blogger.com,1999:blog-12363045.post-22958905576704250412008-06-20T09:44:00.000-07:002008-06-20T09:44:00.000-07:00I would like to point out that I have an English L...I would like to point out that I have an English Lit degree, AND watch reality shows, and I would still NEVER EVER EVER buy a latte from friggin' McDonald's. :)Amiehttps://www.blogger.com/profile/17070291424409249396noreply@blogger.comtag:blogger.com,1999:blog-12363045.post-7040573951166076892008-06-19T18:25:00.000-07:002008-06-19T18:25:00.000-07:00You're so funny Michelle! I haven't seen the ads ...You're so funny Michelle! I haven't seen the ads but they sound pretty degrading to me! Makes you wonder who the advertising whizzez are that come up with that stuff and why they don't ask real people what would entice them to buy!!<BR/>As for reality TV......my life is all the reality I can handle! I can't believe the things they put on the air in the name of 'entertainment'! Love ya hon!Melodiehttps://www.blogger.com/profile/03742790968115462919noreply@blogger.comtag:blogger.com,1999:blog-12363045.post-44689593556578090882008-06-19T13:12:00.000-07:002008-06-19T13:12:00.000-07:00"Did you hear that on TMZ or Perez?";)"Did you hear that on TMZ or Perez?"<BR/><BR/>;)Anonymoushttps://www.blogger.com/profile/00322151772495333141noreply@blogger.comtag:blogger.com,1999:blog-12363045.post-30346465962897627202008-06-19T11:32:00.000-07:002008-06-19T11:32:00.000-07:00I initially liked the commercial (I might have a d...I initially liked the commercial (I might have a different one from this campaign that I'm thinking about: the one with two guys, one who admits that he doesn't need the glasses he's wearing). It seemed more about dropping affect and pretense...which comes in handy if you're going to step into McD's, right?<BR/><BR/>However: I became a little indignant at this notion that the normal cafe-goer FreNeTichttps://www.blogger.com/profile/17434724335820865047noreply@blogger.com